LEGION OF HONOR

Rebranding
Visual design
Fall 2017

A Blooming Rebranding

Legion of Honor is a beautiful art museum located San Francisco's Lincoln Park, overlooking the Pacific and the golden gate bridge.

Legion of honor is famous for its romantic and classic collection of French artworks. Current logo is dull and does not express the feeling of the museum.

RESEARCH

Mordern Art Collections

The museum brings modern art collections and attracts a new group of audience.

K12 Program

Legion of Honor museum encouraged K-12 students to write poems about the paintings. The poems will display beside the art, which is romantic.

Mordern Art Collections

The museum brings modern art collections and attracts a new group of audience.

research

TITLE MOTION

DESIGN PROCESS

Moodboard

moodboard

Logo exploration

logos

Final logo

logos

VISUAL IDENTITY ASSETS

Business card & letterhead

bussinesscard

Poster

poster

Trifold

trifold

Website

website

SWAG

website